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INDIEGOGO 眾籌活動進行中!總銷量達10000件,折扣高達42折!
主題故事「迷幻國度」— Theme Story: In the Wonderland
🏁WREADY的每一個系列都有一個主題故事,以擬人法將品牌代入故事主角,告訴大家WREADY成長的心路歷程。
這次主題為「迷幻國度」
— In the Wonderland
Each series of WREADY has a themed story that personifies the brand as the main character, sharing the journey of WREADY‘s growth and development.
Let’s explore the story for 2024 Autumn Collection.
與本地奇幻少女插畫家 @lehlehcar 聯乘的原創系列
Original design collection collaborated with local illustrator @lehlehcar 🎉
As a clothing brand originated in Hong Kong, we would like to grow with local artists. The drawing of the ocean animals has a dreamy, whimsical mood.
WREADY's brand journey has finally reached a wonderful place, where it has discovered the vibrant, colorful world beneath the sea.
作為一個香港的服飾品牌,我們希望與本地藝術家一同成長。海洋動物的繪畫充滿夢幻、詩意的感受。
WREADY品牌的航程終於抵達一處美好之地,在那裡它發現了海底色彩斑斕、生機勃勃的世界。
Autumn |Olive and Nature Collection
A small boat symbolizes the beginnings of WREADY, with only simple equipment but a determined spirit.
It seems to be heading towards a small island. There is no other land in sight, perhaps this is the only landing point.
Just like the first station or challenge in a game.
The weather looks fine, and although there are waves in the sea, will it be able to reach its destination smoothly?
Building a brand is not easy, as many say. Therefore, we hope that this season's WREADY summer collection can tell the ups and downs of our journey, with "departure" as the theme and "sailing" as the carrier, leading everyone to experience the WREADY journey together...
Spring 2023 | New favorite for girls: BitterSweet Japanese wagashi series
Sweet with a touch of sexy, just like Japanese wagashi, a bite of slightly bitter matcha balances the colorful desserts.
Inspired by the three-color dango, the series is led by three colors, imagining the atmosphere of cherry blossom viewing in spring, enjoying the warmth, coolness, and fresh image of spring.
Spring | BitterSweet Wagashi
[Brand's 1st Anniversary] Refreshing Summer with Colorful Balloon Party Series
A year ago, we designed a series for the first time. Now, with the growth experience of this year, we are relaunching it with new packaging, continuing to bring convenience to everyone's life!
Colorful balloons carry the anticipation: the designer has put all their efforts into theme planning, sketching, material selection, and cooperation with manufacturers, from product shooting to post-production.